PRODUCT FEATURES TRACKING

Clients pay for capabilities they never switch on. Nobody sees which features go unused, so value goes undelivered, renewals get harder, and product decisions run on anecdotes.

Actors

  • Customer Success Manager
  • Product Manager
  • Account Director

Systems / Vendors

  • Salesforce
  • Domo
  • Pendo

Business Question

"Our client is paying for the premium tier and using a third of it — who was supposed to notice that before the renewal call?"

What SPoG Does

  • Tracks feature adoption per client, showing exactly which paid capabilities sit unused.
  • Flags underused features so success teams can drive activation before value questions arise.
  • Aggregates adoption across clients to guide product investment with real usage evidence.

Outcome Metrics

+40%

Feature activation

100%

Adoption visibility per client

2–4 wks

To first adoption report