AIRPORT PROFILER

PRM demand is pieced together from partial data — load factors in one place, schedules in another, last year's averages everywhere else. No one holds a single, current picture of assisted-travel demand across the whole airport, so every plan starts from a fragment rather than a fact.

Actors

  • Head of PRM Operations
  • Resource Planner
  • Duty Manager

Systems / Vendors

  • AODB / flight schedule
  • Airline load factors
  • Historical PRM volumes

Business Question

"Do we actually have one live view of PRM demand across the whole airport — or six different guesses?"

What SPoG Does

  • Fuses load factors, flight schedules and passenger volumes into one live demand picture across every terminal.
  • Profiles assist demand by hour, terminal and assist type from a single normalised source.
  • Updates the profile continuously, so planning always reflects the day as it actually is.

Outcome Metrics

1

Live demand picture, whole airport

+15%

Forecast accuracy

<12 wks

To first outcomes