DEMAND & CAPACITY PLANNING

Demand is planned on last season's shape, so resource and service plans lag the actual curve. Capacity is committed before anyone's tested it against live demand.

Actors

  • Commercial Director
  • Head of Performance
  • Resource Planner

Systems / Vendors

  • Booking / schedule
  • AODB / flight feed
  • BI / data lake

Business Question

"Why are we planning capacity against last year when this year's demand looks nothing like it?"

What SPoG Does

  • Forecasts hourly demand from schedule, booking and historical data.
  • Feeds it straight into resource and service plans.
  • Re-plans capacity as demand moves.

Outcome Metrics

−20%

Over- and under-capacity

1

Live demand plan

<12 wks

To first outcomes